Leaderform		 Leaderform: laser printing
Leaderform: laser printing, message and personalized mailing
| Laser printing |
Leaderform: laser printing, message and personalized mailing
CLIENT DATABASE
The current marketing trend is moving away from the more generic forms of mass communication toward more targeted, individually "personalised" forms of communication.This leads to the need for an adequate client database, that is updated and that can be subdivided into user categories according to a variety of parameters, such as age, income, property, employment, family make-up, preferential purchases, mode of payment, etc.

messageSTANDARDIZATION PROGRAM
The completeness and ease of consulting of the data contained in a client database, is indispensable to avoid incomplete or incorrect data, and errors in sequencing, that can result in failure or lateness in sending out correspondence. Standardisation allows all data to be managed in the database according to specific parameters.

DIRECT MESSAGE EFFECTIVENESS
In the field of promotions and marketing, the effectiveness of any message is enhanced by personalised references, that capture the attention and make the recipient more receptive.

laser printingTHE EFFECTIVENESS OF PERSONALISATION
Having understood that a personalised message is more effective than an anonymous one, this effect can be further enhanced by making the communication more targeted and "unique" by reference to various parameters (age, sex, social status, etc..) according to the target group being aimed for.

PACKING
Preliminary studies of advertising message format have to be made ‘before’ to be able to fold, cut and pack communications automatically and accurately, without the need for costly additional labour.

PERSONALISED MAILING
The greatest effect of mailing can be obtained by personalising communications according to target group.

DISTRIBUTION
The rapidity of postal distribution allows communications to reach destination without unnecessary wastes of time and resources.

PRIVACY
Mailing production requires various levels of processing which naturally involve the reading of lists provided by clients: to avoid data dispersion, particularly severe privacy standards are imposed.
[ leaderform ] The laser printing concurs to personalize the mailing and a personalized mailing is more effective than an anonymous one. The effectiveness of any message is enhanced by personalised references, that capture the attention and make the recipient more receptive.